Web Usage Mining and User Behaviour Prediction

Abstract

Today, Internet is playing such a significant role in our day-to-day life. We have witnessed the evermore- interesting and upcoming publishing medium is the World Wide Web (WWW). The rapid growth in the volume of information available over the WWW and number of its� potential users� has leads to difficulties in providing effective search service for users�, resulting in decrease in the web performance. Web Usage Mining is an area, where the navigational access behaviour of users� over the web is tracked and analyzed. So that websites owner can easily identify the access patterns of its users�. By collecting and analyzing this behaviour of user activities, websites owner can enhance the quality and performance of services to catch the attention of existing as well as new customers. This research paper intends to provide an overview of past and current evaluation in users� future request prediction using Web Usage Mining.